Vodafone are re-aligning their offers to be more competitive within the mobile market place.
Much of their promotion will centre on 2 key messages:
Free texts for life
6 Months Half Price Line Rental
Unique propositions
Stop the Clock - Pay for the first 3 minutes of all off-peak calls and get the next 57 minutes of that call free. "Free Off Peak Minutes for Life" and effectively allows customers to stretch their bundle by up to 20 times its original size (also applies to cross network calls)
Free Music TV - Vodafone is launching a very high profile music proposition over the summer which will include sponsorship of many live events and new content offers. The first stage of this from April onwards will be to offer free music TV for the first month of every new contract.