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For just a moment,
try to comprehend the power of the Internet. Every day, there are
millions of people from around the globe “surfing the web.”
People run their
business from the Internet, search for love, research succulent
recipes, plan vacations, and best of all – they SHOP! People that
shop are always looking for a bargain, not just any bargain, but
something spectacular.
The most popular
public auction site, eBay, is where people gather to find anything
from dishes to jewellery to houses and just about everything in
between. Last year there was even a mother sold on eBay!
You can purchase
amazing original artwork from China, have it signed by the artist,
and shipped directly to your home. Perhaps you are trying to find 12
yards of Toile to reupholster your couch. You might even be looking
for a new lawnmower or different power tools. The great news is that
eBay has it all!
The other side of
buying is the selling. Anyone can sell anything on eBay. Open an
account, list your product, and wait for the bids to start coming
in. There are secrets to being a power seller on eBay. While it is
true that anyone can sell, to be successful, you need to know the
inside secrets. One woman made over $250,000 last year on items
sold on eBay. She is just one out of thousands and thousands of
people that make a ton of money just selling merchandise.
Are you ready to
learn how to be an eBay seller? You will find it to be easy, fun,
and exciting. Following are 97 tips to help you build profit and
success on eBay - you'll find yourself referring to them time
and time again!...
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Collectibles
Hot sellers on eBay
are collectibles such as coins, stamps, or dolls. You can check out
the collectibles category to get a better idea of what people love
to buy. Anything that will move up in value would fall in this
category.
Consumables
This popular category
would include anything that people use and then would need to buy
again such as lotions, perfumes, camera film, candles, etc.
Information Products
In this category,
you would sell anything that can be sent on a CD or floppy disc or
downloaded from the Internet. This is another popular category.
Start at Home
When you first get
started, it can be a little unnerving. The best option is to start
by looking around your own home. Think of items that you would sell
in a garage sale. However, instead of pricing each item and lugging
it outside hoping for a nice sunny day, you can advertise them on
the Internet.
Just eBay
Although there are
several other quality auction websites, eBay is by far the most
popular and most successful. Although you could start using all the
other sites, by spreading yourself out too thin you take the risk of
getting things mixed up. In reality, it is better to use eBay and
focus your attention and efforts on this one site. You will not be
disappointed.
Look Around
Navigate through
each section to familiarize yourself with all the different pages.
You will find a site map and help tab, which are very useful tools.
It will take a little time to get used to the site but start by
looking. As you start selling, navigating will become much easier.
Quick Response
When you have an
item listed on eBay and a potential buyer contacts you with a
question, respond quickly. It is important and actually critical to
your success to check your account several times a day. Answering a
question could be the difference between you getting the sale or the
buyer going elsewhere.
Trustworthiness
It is extremely
important that you handle your account with integrity. The number of
positive comments and amount of stars earned are what will be the
deciding factor for many buyers. Be professional, polite, and stand
by what you sell.
Accuracy
When you list your
item(s) on eBay, write an accurate description. You do not have to
write long paragraphs of rambling information but provide exact
measurements, colors, condition, etc. Be extremely precise when it
comes to your description.
Buyer Contact
Once your item(s)
have sold, be responsive to the buyer. Contact them in a quick
manner, thank them for their purchase, and provide the required
information for payment.
Sending Items
In your
description, provide accurate details regarding shipment. Make sure
the item(s) are sent within the time you stated. In many cases,
people purchase something for a specific purpose and if you do not
ship it when stated, not only do you mess up their schedule for the
item but you have probably lost a customer and opened the door for a
negative feedback.
Professional Wrapping
When you wrap your
item(s), wrap it professionally in nice, clean tissue paper. If
breakable, be sure the item is wrapped with bubble wrap as well.
Include a business card with your website information, name,
address, or a printed out statement showing the item(s) name,
item(s) number, price paid, and a small hand-written note thanking
the buyer for their purchase.
Payment Options
The more options
you can provide potential buyers, the better your chances of making
the sale. Your options include PayPal, which is an online payment
service, Billpoint, eBay’s payment system, personal checks, money
orders, or cash. Remember that you will have buyers from around the
world so an online payment service is extremely helpful.
Shipping / Handling
You should always
charge actual shipping costs. Several options can be added to your
account that provides the actual costs. Another option is to state
that you will provide actual shipping at the end of the auction,
based on the destination zip code. Overcharging customers for
shipping and handling is frowned upon and will result is unhappy
customers.
Insurance
Insurance is
usually a good idea but in general, it should be an optional
feature, with the decision left to the buyer. Remember two important
things about insurance. First, insurance is VERY inexpensive.
Therefore, in your description, you should state how much insurance
would cost and recommend it. Second, you should also state in the
description that if insurance is not purchased, you are not
responsible for lost or damaged items.
Go the Extra Mile
You want every
customer to be a happy customer. If you have to do a little more
research on shipping, or negotiate on price, remember that the
customer is the reason you will have success. Therefore, be prepared
to go the extra mile in providing them with superior service every
single time.
Auction Price
Set your auctions
low, which will help encourage more bidding. The more bidding you
have, the higher the price will ultimately go. In addition, if you
add a “Buy Now” option for your auction, keep this set at a
reasonable rate as well.
Listing Category
When you choose
which category to list your items, choose wisely. You will find some
categories that are similar yet just enough different that it could
make a big difference in how your item(s) is sold. Look at other
items listed and choose appropriately.
Sell by Lots
If you have two or
more of one item, you can list it as a “lot.” For example, if you
had five bottles of suntan lotion purchased from a salvage store for
.50 each, and you decided to list them on eBay for $1.00 each,
rather than list each one separately, another option is to sell them
as a lot. Often times, people perform their search based on lots.
However, if you had one bottle of suntan lotion, one bottle of
regular lotion, and one bottle of aloe vera, you would want to list
them as their own item.
Completed Items
Look through
completed items to research the prices paid by buyers for other
auctions similar to yours. This will provide you with a better idea
of what a good asking price would be if you were not sure where to
start.
Photographs
While auctions
without photographs can and do sell, auctions with photographs sell
much better. People like visualizations and want to see what their
money is getting them. Make sure your photograph is clear, focused,
and depending on the item (such as rings, shoes, etc.), offers more
than just a straight view.
Competitor Analysis
Just like any other
business, you need to know what your competitors are doing. This
will help you make the best possible decision when it comes to your
own auction. Before listing your item(s), do a search for the same
type item(s) to see what their descriptions looks like. Find
different aspects from different sellers and use them to form one
comprehensive site for yourself.
Mister Lister
If you have trouble
listing your item, use eBay’s service, Mister Lister, to help you
get your items listed with ease. This is just one of many
outstanding services provided by eBay.
Size and Weight
If possible, stay
with items that are smaller and lightweight. Remember that whatever
you sell, you have to ship. Items such as furniture, lawnmowers,
etc. are generally sold through a manufacturer or wholesaler. As an
independent seller, you want to sell items that are easy to manage.
Shipping Options
Set up accounts
with several overnight couriers such as Federal Express and UPS.
Once again, the more options offered, the better your auction will
be received.
Weighing
In order to provide
accurate details and help in determining shipping costs, you need to
know exact weights. The best option, which will save you many
unnecessary trips to the post office, is to purchase a inexpensive
quality scale for weighing your packages.
Postage
Instead of always
running out of stamps or having to run to the post office to ship a
smaller item, fill out the information located at stamps.com where
you can print stamps directly from your home computer.
Shipping Rates
A quick and easy
way to determine shipping costs is by visiting iship.com. This will
allow you to provide shipping information to the buyer quickly,
which in turn prompts quick payment.
Reserve Auctions
Instead of listing
your auction starting at a minimum bid, you might try setting a low
reserve price, which attracts some bidders. Once your item(s) sells
eBay then refunds your reserve auction fee.
About Me
This important page
needs to be completed. This is your opportunity to brag to your
customers about the excellent service and amazing products you
provide. Tell buyers about your guarantees, your integrity, and
anything you like to encourage buyers to check out your auctions.
HTML Code
If you want to
bring life to your auctions, you should try using HTML tags. A
strong recommendation by eBay is to avoid flashing animations since
they actually create a distraction from your items. If you do not
know how to use HTML, eBay offers an HTML tutorial page or you can
hire someone to do this for you for a reasonable fee.
Weekend Listings
To increase your
chance of selling your item(s), work the amount of time you choose
for your auction (7 or 10 days) to end on a weekend (there are some
exceptions listed further down). The reason is that more bidders
visit eBay on the weekends and since people jump in at the last
minute to get a bargain, you increase your chance of a sale.
Headlines
Do not add symbols
such as asterisks (***) in your headlines. Although they may add a
little punch to your headline, they also mess up how your auction is
posted since asterisks are a part of HTML code. In fact, if you use
asterisk, there is a high probability that your auction will not
even show up.
NetMechanic.com
If you have a
photograph that is too large for eBay’s specifications, you can
shrink them down using netmechanic.com. When you first get started,
working with photographs can be a little challenging. Do not give up
– eBay offers this service for this very reason.
Checkout
If you choose to
use eBay’s checkout system, make sure every box is checked when you
list your item(s). This option can be helpful when used correctly,
but can also be confusing.
Community Boards
Pay attention to
the community boards provided by eBay. They offer valuable
information and helpful tips that can ultimately save you time and
effort.
Flaws
Advise potential
buyers of any flaws in your products. If you are selling a plate
that has a small chip, mention this in the description. If you are
selling fabric and it has a small tear, disclose this information.
The majority of eBay buyers are looking for bargains, which means
minor defects can often be overlooked. The worse possible scenario
would be to keep a flaw hidden and then have to deal with handling
returns as well as losing a buyer.
Negative Feedback
Unlike other sites
that use a feedback system, eBay’s feedback is sacred and taken very
seriously. Negative feedback is never removed. Therefore, if you
leave negative feedback rather than trying to handle a tough
situation between you and the seller, this could give you a bad
reputation. If people see that you consistently leave negative
feedback because your buyer did not pay as quickly as you like or
whatever reason, buyers will be leery of buying from you in fear of
getting negative feedback themselves should something go wrong.
Second ID
One of the great
features on eBay is the benefit of having more than one ID. If you
will be doing a lot of selling, this doubles or triples your chance
of selling and setting up different types of auction sites.
PO Freebies
If you use the
Priority Mail option through your post office, they will provide all
your supplies free. This would include boxes, labels, and tape. Best
of all, they deliver all these supplies directly to your door. In
addition, go to USPS.com or UPS.com and request mailing supplies.
Post Office Box
Rather than use
your home address, rent a mailbox at your local post office. This
maintains the security of your home address while ensuring that
everything comes and goes out of one place. These boxes are very
inexpensive and well worth the small investment.
eBay Canada
When you get ready
to sell items on eBay, consider signing up for eBay.ca (Canada). The
Canada site is not as large as the US version of eBay so there are
considerably fewer listings, which means that you have a greater
chance of selling your item(s) since there is less competition.
Excluded Items
Although eBay
accepts just about every type of item, there are a few exclusions
such as explosions, corrosive material, etc. Before you go through
the entire process of listing your item(s), make sure you are not
listing something forbidden by checking out the do’s and don’ts
listed on eBay.
Auction Title
Just as using a
strong title for a book, your eBay auction title needs to captivate
buyers. You are allowed 45 characters for your title and you need to
use common words that will draw attention. Use this space carefully
and to your advantage. Think of words that will be easily found when
people conduct a search. For example, if you are selling six yards
of fabric you could say something like, “Stunning material – Don’t
miss this great bargain.” If you are selling fishing poles, try
something like, “Love to fish? GREAT buy on fishing poles!” Since
the search option on eBay looks for specific characters, you should
try to list the item both singular and plural. As an example, for
the fishing poles, you could list the auction as, “Fishing Poles –
Get your fishing pole now!” Avoid wasted words such as WOW or Look
Here. Buyers are looking so there is no need to tell them to look.
Again, as buyers looking through the listings, the titles are what
will capture their attention. Make your impression a strong one!
Abbreviations
Saving space in
titles can be important if you have a longer description. Look at
other auctions selling the same type of merchandise to get an idea
of the types of abbreviations that will work. As an example, you
could write, “Do U love to fish?” or “Gorgeous material 4
sale.”
Buyer’s Questions
When you write your
description try to think of questions buyers may have so your
description will answer as many possible questions as possible. This
will save time in relaying messages back and forth. This would
include the manufacturers’ name, condition of the item(s), special
features, warranties, color, defects, etc.
Focus
Before you post
your photos, make sure they are focused, aligned, centered, etc. A
bad photo can stop the sale of your item(s) just as a good photo can
help make the sale. In addition, if there is a difference, even
slight, in color from what the actual item is and how it shows in
the photo, be sure to describe any discrepancies in detail.
Pricing Methods
If you find that
starting a price low and building is not working for you, try
various pricing methods to find the one that you are comfortable
with using. A great feature now offered by eBay is fixed pricing,
which is something many people like to use.
Page One
The very first page
is the sell form where you will find three choices. This is a
valuable forum where you will determine your pricing method. Do not
skim through this page but read all the detail and make good
choices.
Writing your Description
To ensure there are
no typographical, grammatical, or punctuation errors, you can use
Notepad or a word processor to write the text. This will allow you
to check for any errors. Once you are satisfied with the text,
simply copy, cut, and past into the eBay description space.
Auction Duration
You will need to
choose between listing your item(s) from 3, 5, 7, and 10 days. The
most popular choice is 7 days but the option is up to you. If your
item(s) is something that sells fast on eBay, you can lower the
number of days whereas if it is a higher priced item you might want
to push the date to 10 days, which will provide more time for the
bigger spenders to find your auction.
Buy-it-Now
This is a feature
offered by eBay and once you qualify, you can have one price where
people can buy the item(s) “now” or they can continue bidding until
the auction ends. If a buyer chooses the “buy now” option, the
auction ends. Many buyers enjoy the convenience this option offers.
Location!
It is important to
list the city and state where you are located. Not only does this
help the buyer determine shipping to make sure you are not
overcharging them but if you are selling larger items such as
furniture, automobiles, or appliances where the buyer would have to
pick the item(s) up, it would let them know if they want to bid
based on location. As an example, if you have a refrigerator for
sale and you live in New York, someone from California is not going
to drive clear across the country just to pick up the appliance
whereas on the East Coast might.
iPix
Use iPix if you
need help getting your photo uploaded. This is a simple solution
helpful for beginners to experts. If you know how to use FTP (file
transfer protocol), you can even enter your web address where your
images are stored allowing buyers to click on the URL and view the
items. This is especially beneficial if you have an entire eBay
store full of goodies.
Photo Size
Keep your photos
25K or less. This will allow buyers to download quickly and not get
annoyed waiting to see your item(s).
Photo Gallery
The gallery option
is yet another great eBay feature. For only $.25 you will be
provided with a thumbnail picture of the item at the top of your
listing. When potential buyers click into your auction, instead of
having to scroll down to the bottom of the page to see your item(s)
they can get a glimpse of it immediately at the top. This is yet
another way of providing customer service. Buyers remember these
types of things and appreciate the convenience offered. If they do
not buy from you now, the chance of them buying in the future is
elevated.
Payment Page
On the fifth page,
the payment option page, you only need to check one box – “see item
description” box. Since you will have outlined your payment options
in your description, this reduces redundant information. This is
easy to use and highly recommended.
Buyer pays Shipping
For the question as
to who pays for shipping, you will have the option of who pays for
shipping, you or the buyer. Always be sure you have the “buyer” box
checked. Otherwise, you will end up with all the charges on your
plate.
Shipment Location
Be sure to consider
where you will ship to carefully. You will have buyers from around
the world but you can limit where you will ship. Some people prefer
to ship to the US, Canada, and European countries while others ship
anywhere. The option is completely yours but keep in mind that there
are some differences in how you wrap the package, the currency
exchanges, and communication barriers between you and the buyer.
Page Six
This is an
important page in that you will see the summary of your auction.
This is your last chance to make any changes before your auction
goes public. Take your time to read through everything two or three
times before hitting the final button. Sometimes having a friend or
co-worker scan through your information can help find things tired
eyes miss.
Corrections
Once you post your
auction, if you see an error that would make a huge difference in
the sale, there is an option on eBay where you can add information.
Although you cannot go back and correct the actual error, you can
point out the error and provide the corrected information. Using the
fabric scenario, if you were selling 12 yards but in your
description, you said 2 yards that would make a big difference in
the bidding. In your additional information, you could state, “My
apologies – in my original description I stated this auction was for
2 yards. The actual amount of fabric is 12 yards. Thank you.”
Communication with Buyer
It is your
responsibility to contact the buyer at the end of the auction
congratulating them on winning the item(s). Issue an e-mail
requesting their shipping address. Once they provide that
information to you, let them know when the shipment will go out,
which should coordinate within the timeframe provided in your
auction description. If you know the shipping charges, advise them
in this same e-mail. Once payment has been made, send another e-mail
to the buyer confirming that you received their payment and that the
item(s) will be shipped on X day via (US priority mail, UPS, Fed-Ex,
etc.). Once you have a tracking number, send that to the buyer as
well. This will allow them to follow the tracking themselves.
Package & Shipping Tips
eBay is in the
process of creating a Package and Shipping Tips page that will help
you with the entire shipping process. This should be up soon and
will be yet another valuable tool for sellers and buyers alike so
keep your eyes open for this.
When to List
The time of day you
list your auction is important. The start time will be the same as
the end time, which is why it is so important. If you want your
auction to end at 10:00 p.m. on a Sunday night, you need to have the
auction start at 10:00 p.m. For this reason, be sure to set the
start time accordingly.
Do your Homework
In addition to
researching what other people are selling similar items for, you
need to conduct your own research outside of eBay as well to
determine the going rate for your item(s). As an example, if you are
selling artwork, jewelry, or collectibles, you need to state in your
description the going price. Although you may or may not get that
price from the buyer, it shows buyers that you have done your
homework and will stand a little more firm in your price. It also
tells buyers that they are getting quality for a good price.
Seller Assistant Pro
When and if you get
stuck in the process, use eBay’s Seller Assistant Pro, which is yet
another valuable tool offered to help you find all the answers to
your questions.
Appearance
The appearance of
your auction is important. Auctions that are designed with loud
colors or hard to read fonts can push buyers away. Use colors and
fonts that are easy on the eye. Remember that not everyone will have
perfect 20/20 vision so you want to make sure the fonts can be read
by all buyers. It would be the same for graphics – a few added to
the auction is fine but too much is a distraction. You want your
auction to interest buyers not lose them in all the fluff.
Jargon
Although you may
have tremendous knowledge of something you are selling, not everyone
will. Avoid language that is too techie and stay away from acronyms.
Keep the language simple and easy to read.
Consistency
If you will be
auctioning off several items or you plan to auction items on a
long-term basis, keep the look of your auctions consistent. Over
time, you will develop several buyers that follow your auctions
because of the quality of your items and professionalism. They will
become accustomed to seeing information laid out in a certain way.
Keeping your auctions consistent will help them navigate easier and
therefore you will make a quicker sale.
Youth Auctions
Auction items that
focus on youth such as games, collectibles, clothing, body jewelry,
etc. should end during the week or on a Sunday night. Ending them on
Friday or Saturday nights is not a good choice since they are
generally not home on these nights and therefore, the bidding is not
as good.
Retirement Age
If your auctions
include items that would appeal to people around retirement age or
moms and dads that stay or work at home, the best time to end your
auction is mid-morning during the week. This is the time when older
people spend most of their time on the Internet and the ideal time
for parents who have smaller children taking a nap.
Item(s) Use
Tell the buyers
what the original use of your item was. For example, if you are
selling lawn and garden items, you should express that you purchased
them for your home but then moved to an apartment or whatever the
case. This helps confirm to the buyer that the item(s) is fine –the
circumstance for its use changed.
Accessories
Some people fail to
include information about accessories. This is very important since
many times people are looking specifically for the
accessories/attachments that go along with the item(s). What if you
were buying a weed eater but had a bad back? You need one that has a
good shoulder strap. If the buyer visits your auction and finds the
weed eater, you are selling to be exactly what they are looking for
and the price is right but there is no strap, you have lost a sale.
Include all accessory/attachment information even if you think it
has no value.
Personal Website
If you have a
website where you have many items or even services that would not
sell on eBay, consider promoting your eBay auctions through your
personal website. This will help increase the traffic to your site
and build up the sales at eBay.
Auction Insight
Auction Insight is
a great service that you should look at before you list your
auction. Auction Insight is a search engine that will go out and
review all of the larger online auction sites, looking for your
item(s) specified. In return, you will get a list of prices this
same item is selling for on the other auction sites.
Build Feedback
If you are new to
eBay and have no feedback ratings, you should consider purchasing a
couple of items yourself to establish a buyer’s feedback. Because
both the buyer and seller’s feedback is rolled into one, building
some buyer’s feedback for yourself will help show buyers for your
merchandise see that you are a good risk.
Escrow Service
If you are selling
high priced items such as a car, computer or other technology
equipment, a home, etc., you might want to consider offering buyers
the use of an escrow service. Before the auction closes, you and
interested buyers would need to set up an agreement as to how the
item will be paid for and any other detailed information.
Delivery Confirmation
Unfortunately, some
buyers will try to say they paid for an item but never received the
auction item(s). When shipping, you should consider using delivery
confirmation. This service is generally inexpensive and can end up
saving you a ton, especially if the item(s) is higher priced.
Online Auction Users Association
If you want to
establish quick credibility, you can join the Online Auction Users
Association, which requires you to agree to a code of ethics and
display the membership logo on all of your auctions. This adds yet
one more peace of mind to buyers.
Featured Articles
eBay offers both
buyers and sellers featured articles that can be helpful. These
articles offer diversity and can guide you through some difficult or
discouraging challenges.
Bid Cancellation
If you discover a
bogus bidder has bid on your auction, be sure to cancel their bid
before the auction ends, which saves you from losing an honest,
paying buyer. Some of these bogus buyers will be discovered from
your own experiences and others you can research through eBay.
Alternate Spellings
The “search” option
is precise so you need to try breaking words up, creating a better
chance for your auction to be found. As an example, if you are
selling a lawnmower, list it as “Lawnmower” and “Lawn Mower.”
Another example would be selling a television. You might list it as
“television” and “TV.”
Summer vs. Winter
Online auctions
tend to be a little slower during the summer months when people are
outside, on vacation, and just enjoying life. The winter months when
people are cooped up in the house tend to be much busier. For this
reason, many items difficult to sell or higher priced items should
be listed during the winter.
Collectibles
When selling
antiques or collectibles, you should provide a history of the
item(s). If you have artwork for sale in your auction, provide the
buyer with its origin. People love to have history, especially when
it comes to collectibles, which is part of what adds to its value.
Without embellishing, make the story a good one.
Reserve Pricing
Reserve pricing
cannot be seen by the buyer, leaving them to question how much you
are really asking. For example, if you had an office printer for
sale, you might list a reserve price, or a “hidden” base figure of
$100. However, to the buyers, in their opinion, this printer is not
worth more than $60 since this is the average price from other
sellers for similar equipment. As the buyers start bidding close to
$60 and they see that the reserve has still not yet been met, they
will quickly stop bidding, unsure of what your “hidden” base is.
When you use reserve pricing, it does not help to build buyer/seller
confidence and should be avoided.
Professional Ads
Keeping with the
importance of a professional looking auction, if you need
assistance, use the Instant Ad Creator, which will walk you through
the process to a great looking ad.
Integrity
Regardless of whom
the buyer, work with integrity and run your auctions accordingly.
More than likely, you will run into some difficult buyers, although
not often. Keep in mind that every buyer provides the best form of
advertisement - word of mouth. Integrity is what will draw customers
in and keep them coming back along with friends and family.
Openness
If a buyer makes a
recommendation, listen. That does not always mean you will agree or
even like their recommendations but if they have something to say,
it might be something important to making your auction site better
for future buyers. For example, if your shipping information seems
muddled to the buyer but clear to you, you need to review what you
have written. If the customer is struggling with understanding, that
is truly what matters.
Product Knowledge
Just like working a
job that you love, if you plan to get serious about selling on eBay,
focus on things you know about and provide interest. In turn, this
will allow you to “sell” the product with knowledge and passion.
Entrepreneur Spirit
Rather than just
look at this as selling items on eBay, adopt an entrepreneur spirit.
Get serious about this venture and look at is like a business rather
than just getting rid of things you no longer want laying around the
house.
Keeping Good Records
You need to
establish a sound recording system. This system would consist of the
item name, any associated reserve price (although not recommended
for your auction), description, flaws, buyer’s name, price sold for,
payment received date, etc. This helps to ensure the entire
transaction for that item is complete from beginning to end and
provides you with information should you need to list that same item
or a similar item. Additionally, the record will help you know what
your income was, based solely on your specific auctions.
Test,
test, test
To avoid costly
mistakes, test yourself. When you get started, try something a
little bit different to see which auction gets the most attention.
Take note of what is working by putting different options to the
test. This will help you build a strong, working process that will
make your auctions sell.
Small but Expensive
One of the best
ways to make good money on eBay is to sell small but expensive
items. This allows you to move more items without the bulk of heavy
shipping and to move fewer items while making more money. This type
of selling provides you with a much higher profit margin.
Specialize
While many sellers
on eBay sell anything you can imagine, many of the power sellers
specialize. Rather than offer 100 different items with no real
connection, focus in on something that you can offer several
varieties and then change those varieties out from time to time. Two
great examples are purses and shoes, and paintings. You are staying
in the same category but providing a multitude of options. Gotham
Online is a perfect example. They have their website, shopgco.com,
listed with eBay and offer a tremendous value on high quality men
and women’s shoes. Once the buyer finds the value of this site, the
next time they need shoes, they will go back to this site, either
through eBay or directly to the URL. However, the buyer will not
become bored since the styles and brands of shoes rotate on a
consistent basis.
Wholesale Products
Some eBay sellers
create a business relationship with suppliers. As you find reliable
suppliers, you can be assured of the quality and bargain of the
merchandise. If you are not sure where to find suppliers, you can
visit stockmystore.com where there are thousands of wholesale
products, with the majority coming from reliable suppliers.
Drop Ship
Another option many
power eBay sellers use is to Drop Ship. This is where the seller
acts as the agent between the buyer and the merchandiser. In fact,
the merchandise sold does not belong to the seller and the seller
does not even have to make the shipments. This is actually a
strategy used by many small businesses. The Drop Ship option allows
the manufacturer to sell more merchandise while the eBay seller
makes money. On eBay, check out the Drop Ship Source Directory if
you are serious about selling.
Hobby into Profit
If you have a
favorite hobby, such as creating custom wreaths or swags, making
homemade soaps or lotions, sewing stuffed animals, whatever it might
be, put it to work for you. Turn your hobby into a business using
eBay. People do it all the time and make good money.
When it comes to
selling on eBay, the door of opportunity stands wide open.
Opportunity is what you decide to make it. As mentioned in the
beginning, people literally buy and sell just about everything on
eBay. For this reason, do not think that items you have would not be
of interest to anyone because more than likely, they will be.
Give it a try –
what do you have to lose but potential profits and a lot of fun?
Start
Here
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Now read our next
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book on "Write
more effective ads"
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